PALM BEACHESPalm Beaches AI
AI → ROI
by Palm Beaches AI Team

How to Write and Publish Blog Posts for Palm Beaches AI

A complete guide for writing MDX blog posts, including images, formatting, and best practices for our AI insights blog.

Guide
Content Creation
MDX
Blog

How to Write and Publish Blog Posts for Palm Beaches AI

This guide will walk you through creating compelling blog content for our AI insights blog using MDX format.

Getting Started

What You'll Need

  1. Text Editor - Visual Studio Code (recommended and free)
  2. Images - High-quality photos, charts, or diagrams
  3. Content Plan - Clear outline of your post

Basic MDX Structure

Every blog post starts with frontmatter (metadata) followed by your content:

---
title: "Your Compelling Post Title"
date: "2024-12-16"
excerpt: "A brief description that appears in the blog listing"
author: "Palm Beaches AI Team"
tags: ["AI", "Business", "ROI", "Case Study"]
---

# Your Post Title

Your content goes here...

Writing Great Content

Headlines That Convert

  • Problem-Focused: "Why 85% of AI Projects Fail"
  • Benefit-Driven: "How to Achieve 300% ROI with AI"
  • Case Study Format: "From 60 Hours to 24: A Transformation Story"

Content Structure

  1. Hook - Start with a compelling statistic or question
  2. Problem - What challenge are we solving?
  3. Solution - How do we address it?
  4. Proof - Data, case studies, examples
  5. Call to Action - Next steps for the reader

Adding Images

Step 1: Prepare Your Images

  • Size: 1200px wide maximum
  • Format: JPG for photos, PNG for graphics with transparency
  • File Name: Use descriptive names like ai-roi-framework-diagram.jpg

Step 2: Add to Public Folder

Place images in: public/images/blog/your-image-name.jpg

Step 3: Reference in Your Post

![Alt text description](/images/blog/your-image-name.jpg)

Example with Caption

![AI ROI Framework showing the three-step process](/images/blog/ai-roi-framework.jpg)
*Our proven three-step framework that delivers 94% success rate*

Formatting Options

Basic Formatting

  • Bold text: **important point**
  • Italic text: *emphasis*
  • Code: backticks for code

Lists

### Benefits of AI Implementation
- 60% time savings
- Zero human error
- 40% capacity increase

Numbered Steps

### Our Process
1. Analyze current operations
2. Identify ROI opportunities  
3. Implement targeted solutions
4. Measure and optimize

Callout Boxes

> **Key Insight:** The most successful AI implementations start with clear business outcomes, not technology features.

Tables

| Metric | Before AI | After AI | Improvement |
|--------|-----------|----------|-------------|
| Processing Time | 60 hours | 24 hours | 60% reduction |
| Error Rate | 15% | 0.2% | 99% improvement |
| Capacity | 2000/month | 2800/month | 40% increase |

Best Practices for Palm Beaches AI Content

Voice and Tone

  • Professional but approachable
  • Data-driven and factual
  • Focus on business outcomes
  • Local Palm Beach perspective

Content Guidelines

✅ Do:

  • Include specific metrics and results
  • Use real examples (anonymized if needed)
  • Reference local business context
  • End with clear call-to-action

❌ Don't:

  • Make unsupported claims
  • Use overly technical jargon
  • Forget to proofread
  • Skip the call-to-action

SEO Optimization

  • Use your main keyword in the title
  • Include related keywords naturally
  • Add alt text to all images
  • Keep excerpts under 160 characters

Publishing Your Post

Step 1: Create the File

Save your content as your-post-slug.mdx in src/content/blog/

Step 2: File Naming

  • Use lowercase letters
  • Separate words with hyphens
  • Example: ai-automation-benefits.mdx

Step 3: Test Locally

Run your development server to preview:

npm run dev

Step 4: Review Checklist

  • Frontmatter is complete and accurate
  • Images load correctly
  • Links work properly
  • Content is proofread
  • Call-to-action is clear

Advanced Features

Interactive Components

MDX allows you to include React components:

import { Button } from '@/components/ui/button';

<Button className="bg-accent hover:bg-accent/90">
  Schedule Your Free Consultation
</Button>

Code Blocks with Syntax Highlighting

// Example AI automation code
function processInvoice(document) {
  const extractedData = aiEngine.extract(document);
  return validateAndProcess(extractedData);
}

Content Ideas for Future Posts

Technical Deep-Dives

  • "Understanding Large Language Models for Business"
  • "AI Security Best Practices for Financial Services"
  • "Machine Learning vs. Traditional Analytics"

Business-Focused Articles

  • "Calculating True AI ROI: Beyond Time Savings"
  • "Building an AI-Ready Organization"
  • "Common AI Implementation Mistakes"

Local Market Content

  • "AI Regulations Impact on Florida Businesses"
  • "South Florida's AI Adoption Landscape"
  • "Seasonal Business Optimization with AI"

Getting Help

Resources

Internal Support

For questions about content strategy, technical implementation, or brand guidelines, reach out to the Palm Beaches AI team.

Ready to create your first blog post? Start with our content template and remember: great content solves real problems for real businesses. Focus on delivering value, and the engagement will follow.

Need help with your AI content strategy? Contact Palm Beaches AI for expert guidance on creating content that converts.